A TED talk by Sarah-Jane Murray
At the end of the day, a civilization that forgets how to tell its story crumbles and dies. Scientific research corroborates that our brains process stories like nothing else. That’s because stories tap into our faculties of memory and emotion. We carry stories with us and within us. When it comes to engaging culture, Why trumps What, and story always trumps fact. Dressed in story, ideas are welcome at every hearth, every dinner table, and every bedside. As a vehicle for ideas, story touches us and stays with us; it becomes part of who we are. Emmy-nominated screenwriter Sarah-Jane helps us to think about why insanely great storytelling matters and why it’s the key to our future.